Company Overview
📍 Location: NC Beach Market
🏡 Portfolio Growth: 1 property → 87 properties as of February 2025
🎯 Goal: Position the brand as the premier vacation rental management company in their market, achieve consistent YOY growth, and create genuine connections with owners and guests.
This vacation rental manager started the company with just their own personal property and a vision. They knew that standing out in their competitive market would require strategic branding, an optimized website, and a data-driven marketing approach. That’s where Casavate came in.
Over the past four years, we’ve helped them grow from a newcomer to a recognized leader in their market, consistently increasing their direct bookings, revenue, and market share.
In this vacation rental marketing case study, we’ll share with you:
- The Challenge: Breaking Into a Competitive Market
- The Solution: A Multi-Phase Growth Strategy
- The Results: February 2025 Performance Snapshot
The Challenge:
Breaking Into a Competitive Market
When they first partnered with Casavate, their biggest hurdles were:
- Building brand credibility as a brand-new vacation rental management company
- Developing a high-converting website that would attract direct bookings
- Scaling marketing efforts to support portfolio growth
They didn’t just need marketing — they needed a strategic, long-term plan to position themselves as the go-to premier vacation rental management company in their market.
The Solution:
A Multi-Phase Growth Strategy
Casavate designed a tailored marketing approach that evolved as their business grew.
Phase 1: Establishing a Strong Brand & Website
- Crafted all website copy to showcase their value proposition
- Collaborated on website design to optimize for conversions
- Built a content-first SEO strategy to start ranking in search results
💡 Pro Tip: A strong website is the foundation of direct bookings. We focused on clear messaging, SEO-friendly content, and a frictionless user experience.
Phase 2: Driving Direct Bookings & Organic Growth
- Launched SEO-optimized blog content targeting high-intent travelers
- Implemented Google Search Ads to capture direct bookings
- Developed a monthly email marketing strategy to re-engage past guests
💡 Pro Tip: The combination of SEO (long-term) + PPC (short-term) is a powerful way to drive bookings consistently.
Phase 3: Scaling to a Market Leader
- Focused on hyper-localized marketing using Key Data Dashboard insights
- Optimized pricing strategies and booking windows based on real-time data
- Expanded brand awareness with strategic social media content
💡 Pro Tip: As markets evolve, so should your marketing. We continuously adapted strategies based on booking trends, competitor performance, and seasonality.
The Results:
A Performance Snapshot
This vacation rental company now consistently achieves over 50% of their bookings from direct sources. For an example, 68.3% of their total guest booked revenue came from direct sources in February 2025, and here’s a snapshot of trackable website bookings sources from this month:
- Paid search: $186,785.80 (ROAS: 47X)
- Organic search: $184,387.52
- Direct traffic: $62,780.42
- Email traffic: $16,797.81
- Referral traffic: $4,648.37
- Total trackable website revenue: $455,399.92
🏆 In summary, this client went from 1 property to having a thriving portfolio. They successfully scaled their portfolio while maintaining a strong direct booking strategy, reducing OTA dependence, and increasing revenue year-over-year.
Be Our Next Success Story
Success stories aren’t just about marketing — they’re about building a brand, gaining market share, and growing a business sustainably. At Casavate, we don’t believe in one-size-fits-all solutions. We take a long-term, data-driven approach to vacation rental marketing, ensuring that our clients see real, measurable results.
💡 Ready to elevate your brand, accelerate growth, and dominate your competition? Book a complimentary call with us today, and start optimizing your marketing for growth.
